Leading Next-gen Driving, Intelligent Tires
Technology for Innovation
Our progressive philosophy on technology, known as Hankook Innovative Performance(HIP), will fuel our edge in the future of mobility.
- Hankook Innovative Performance (HIP) embodies our commitment to driving innovation. Dreams were never meant to remain suspended in our imaginations, and this perspective on technology underpins our relentless research initiatives for high-end technology that pushes beyond tires and towards future mobility. From intelligent technologies for autonomous driving and sharing service to green initiatives, our journey to innovate continues to shape the future.
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Driving
Driving towards the future all begins with Hankook tires.
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Ultimately, tires allow us to drive. As we envision the future of safe, convenient and go-anywhere mobility, it will be always accompanied by innovative tires. This is precisely why we research tires so intensively: to search for the “driving emotion” that fits in future mobility.
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Intelligence
We connect our customers to cutting-edge possibilities in future mobility.
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Tires do so much more than simply spin our wheels. The future of mobility will closely link vehicles with road conditions and traffic control systems, and in this, tires will serve as an innovative means of mobility providing a variety of information. Our research initiatives go beyond tires towards innovative technology.
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Sustainability
We shape the future of the planet with sustainable tire technology.
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In innovating future mobility, we innovate the future of our planet. We commit to shaping the sustainable future of tires for the Planet Earth and continue with our bold innovation. We will stay one step ahead in developing innovative green technology so that we can provide an enjoyable driving experience for all in the bright future ahead.
