Sustainability
We lead wholesome innovation inspired by ‘Sustainability’ with our tire technology that shapes the future of the planet.
E.Circle Process
We respect the environment throughout the entire tire fabrication process
from the initial design phase where chemicals used for our products are verified to prevent hazards to the planning, manufacturing and disposal phases.
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Planning and Research
Researches and plans products in a way to conceptualize user-centric qualities while continuously scouting for new technologies to provide a more valuable user experience
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Design
Uses the Global Chemical Information System to analyze the chemicals that go into our products to ensure they pose no hazard and pursue lightweight designs to reduce rolling resistance and resource consumption and consider long-lasting performance in tire design
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Raw Materials Acquisition
Identifies eco-conscious raw materials and suppliers for tire manufacturing
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Manufacturing
Introduces equipment that helps reduce waste and pollutants while reducing water withdrawals and energy consumption
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Disposal
Recycles end-of-life tires into more tires or other rubber products
Material Compound Technology
Recycling, Renewable, Reducing and Reusable are the four criteria we reach for handling resources and materials. The wholesome innovation we pursue aims to increase the ratio of green materials while minimizing energy waste in the manufacturing and production processes. These are just some examples of how we protect the environment while advancing technology.
Sustainable Resources and Materials Strategy and Goal
The four criteria of Recycling, Renewable, Reducing and Reusable drive our relentless research on resources and materials.
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Reducing
Reduce CO2 emissions and other environmental pollution
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Recycling
Recycle tire rubber to mitigate carbon emissions
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Renewable
Use green resources to promote energy recovery
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Reusable
Reuse worn-out tires
Our Sustainable Resources and Materials at a Glance
Mid/long-term R&D efforts to use sustainable biologically-derived eco-friendly materials and recycle tires.
