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Driving Emotion Forward: Hankook Tire’s Journey with UEFA Europa League
- Since its start in 1971, the UEFA Europa League has become a premier global football competition. Likewise, since 1941, Hankook Tire has led the mobility industry with cutting-edge innovation. United by a shared drive for excellence, both continue to push boundaries and thrive in a changing world.
Hankook Tire has maintained its solid partnership with the UEFA Europa League since 2012, and with the UEFA Europa Conference League since its official launch in 2021, establishing itself as the longest-serving “Official Partner of the UEFA Europa League.”
Our Long-Standing Partnership with UEFA
Hankook Tire is proud to be the longest-standing “Official Partner of the UEFA Europa League,” a relationship we’ve nurtured since 2012. With the launch of the UEFA Europa Conference League in 2021, our commitment to European football has only deepened. This enduring partnership reflects our dedication to the sport and to millions of fans across Europe and beyond.
- Our partnership with UEFA marks an important milestone in Hankook Tire’s brand journey. Sports fans worldwide often build strong connections with the brands they encounter in stadiums, associating them with the passion and energy of the game. That’s why it’s essential for us to support leagues and teams that reflect our values and help drive our vision forward.
Engaging Fans Through Matchday and Beyond
Hankook Tire proudly showcases its brand at UEFA Europa League and UEFA Conference League matches, where millions of football fans across Europe and around the world come together. Our presence is highlighted on stadium boards, LED billboards, and media walls, reinforcing our connection to the game. We further engage fans by presenting the ‘Performance of the Week’ and the ‘Referee Mascot’ program, as well as hosting exciting events and promotions around major matches and the two finals. Additionally, we offer the exclusive "Back-Stadium Tour," providing guests with a unique behind-the-scenes experience that brings the excitement of football closer to our audiences.
- Hankook Tire thrives in the heart of sports, where the drive of athletes meets the passion of fans. As an official partner of the UEFA Europa League and UEFA Conference League, we’re committed to showcasing the spirit of winning and “Driving Emotion” through dynamic marketing activities that celebrate the essence of the game.